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Found 1 from your keywords: author="Arikan, Akin,"
cover
Multichannel marketing :metrics and methods for on and offline success
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Arikan, Akin,

Includes index.; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichann

Edition
-
ISBN/ISSN
9780470239599
Collation
xxiv, 288 p. : - ill. ; 24 cm.
Series Title
-
Call Number
LEN 658.872 ARI