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PERPUSTAKAAN | Kementerian Pendidikan Dasar dan Menengah

...
Advertising and promotion :an integrated marketing communications...
by Belch, George E.Belch, Michael A.

Includes bibliographical references (p. EN1-EN25) and index.;...

Edition
6th ed.
ISBN/ISSN
9780072866148
Collation
xxvi, 779, [67] p. : - col. ill. ; 29 cm.
Series Title
McGraw-Hill/Irwin series in marketing
Call Number
LEN 659.1 BEL
Detail
...
Advertising and promotion : an integrated marketing communication...
by Belch, George E.Belch, Michael A.

...

Edition
-
ISBN/ISSN
0072314451
Collation
xx, 795p., ill. d marketing communications perspectiveGeorge E. Belch and Michael A. BelchFifth edit
Series Title
-
Call Number
LEN 659.1 BEL
Detail

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