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Found 1 from your keywords: author="Mitchell , Alan$h9"
cover
Right side up: building brands in the age of the organized consumer
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Mitchell , Alan$h9

Includes bibliographical references and indexA clarion call for far-reaching changes in the way marketers thinkand actbased on a damning critique of much of what passes for marketing and brandingtoday.Professional and scholarly

Edition
-
ISBN/ISSN
0002571528
Collation
xi, 340p 23cm caage of the organized consumer$b14Alan Mitchellsed
Series Title
-
Call Number
LEN 658.8 MIT