Plus CDROM...
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Includes bibliographical references and indexA clarion call for far-reaching changes in the way marketers thinkand actbased on a damning critique of much of what passes for marketing and brandingtoday...
Published in association with the British Film Institute...
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Previous ed.: 1999...
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Originally published: 2003...
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CD1 Unit 1-6 CD 2 Unit 7-10 ...
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CD 1 Unit 1-5 CD 2 Unit 6-10...
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CD 1 Unit 1-5 CD 2 Unit 6-10...
Bibliography Includes index...
Bibliography, p147-155. - Includes index....