Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs …
In this book Oran Young extends and generalizes his earlier work on international environmental regimes to present a comprehensive account of the current status and future prospects of regimen theory as a way of thinking about governance in world affairs
The stories in Fresh Complaint explore equally rich—and intriguing—territory. Ranging from the bitingly reproductive antics of “Baster” to the dreamy, moving account of a young traveler’s search for enlightenment in “Air Mail” (selected by Annie Proulx for Best American Short Stories), this collection presents characters in the midst of personal and national emergencies. We me…
Chae-Young Kim, Kieron Sheehy and Cindy Kerawalla.
Includes bibliographical references and index
Includes index
"From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the
Includes bibliographical references and index.;
Includes index.;
Includes bibliographical references