Text

Principles of direct and database marketing

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Previous ed.: London: Pitman, 1998Includes bibliographies and index

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Series Title

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Call Number

LEN 658.84 TAP

Publisher

: Financial Times/Prentice Hall., 0

Collation

xv,435p ill. facingAlan Tapp2nd edsims. 25cm pbk

Language

English

ISBN/ISSN

0273646818

Classification

658.84

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Edition

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