APA Style

1958-$h6$c14, B, ,, S., Margrit$h5, B, ,. (0). New consumer marketing: managing a living demand system$b23 . : John Wiley & Sons.

MLA Style

1958-$h6$c14, Baker, ,, Susan., Margrit$h5, Bass, ,. "New consumer marketing: managing a living demand system$b23". : John Wiley & Sons, 0. Text.