APA Style

Kanner, B. (2004). The Pocketbook Power : How to Reach The Hearts and Minds of Todays Most Coveted Consumers-Women . : AdvertisingAge.

MLA Style

Kanner, Bernice. "The Pocketbook Power : How to Reach The Hearts and Minds of Todays Most Coveted Consumers-Women". : AdvertisingAge, 2004. Text.