APA Style

Management., J, K, G, S, O., Calder, B, J. (2008). Kellogg on advertising & media :the Kellogg School of Management . Hoboken, N.J. :: John Wiley & Sons,.

MLA Style

Management., J.L., Kellogg, Graduate, School, Of., Calder, Bobby, J.. "Kellogg on advertising & media :the Kellogg School of Management". Hoboken, N.J. :: John Wiley & Sons,, 2008. Text.