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Kellogg on advertising & media :the Kellogg School of Management

J.L. Kellogg Graduate School of Management. - Organizational Body; Calder, Bobby J. - Personal Name;

Includes bibliographical references and index.;

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Perpustakaan Kemendikdasmen LEN 659.111 KEL

000116221

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Detail Information

Series Title: -
Call Number: LEN 659.111 KEL
Publisher: Hoboken, N.J. : : John Wiley & Sons,., 2008
Collation: xi, 292 p. : - ill. ; 24 cm.
Language: English
ISBN/ISSN: 9780470119860
Classification: 659.111
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Advertising media planning.
Advertising.
Specific Detail Info: -
Statement of Responsibility: -

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