Text

Marketing management :knowledge and skills

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Includes bibliographical references (p. 853-860) and index.;

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Availability

Detail Information

Series Title

McGraw-Hill/Irwin series in marketing

Call Number

LEN 658.8 PET

Publisher

Boston, Mass. : : McGraw-Hill,., 2004

Collation

xix, 876 p. : - ill. (some col.), maps ; 27 cm.

Language

English

ISBN/ISSN

9780072552171

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

7th ed.

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

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