APA Style

Belch, M, A., Belch, G, E. (2004). Advertising and promotion :an integrated marketing communications perspective (6th ed.). Boston :: McGraw-Hill,.

MLA Style

Belch, Michael, A.., Belch, George, E.. "Advertising and promotion :an integrated marketing communications perspective". 6th ed. Boston :: McGraw-Hill,, 2004. Text.