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The customer education playbook : how leading companies engage, convert, and retain customers

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In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.?

In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also:

Learn why you should prioritize customer learning and invest in customer training and education
Discover how to create a detailed customer success and retention plan that emphasizes delivered value
Determine how to implement a learning strategy that maximizes and scales lifetime customer value
Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.

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Availability

Detail Information

Series Title

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Call Number

LEN 658.812 QUI

Publisher

Hoboken, New Jersey : Wiley., 2022

Collation

ix, 230p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

9781119822509

Classification

658.812

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Customer relations.
Consumer satisfaction.

Specific Detail Info

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Statement of Responsibility

Daniel Quick, Barry Kelly

Other version/related

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