Text

The digital marketing handbook : deliver powerful digital campaigns

---

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.

The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance.

Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

---

Availability

Detail Information

Series Title

-

Call Number

LEN 658.872 KIN

Publisher

London : Kogan Page., 2022

Collation

x, 274 pages : illustrations ; 24 cm

Language

English

ISBN/ISSN

9781398603394

Classification

658.872

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Internet marketing.
Industrial marketing.
Electronic commerce--Management.

Specific Detail Info

-

Statement of Responsibility

Simon Kingsnorth

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment