Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs …
Includes bibliographical references (p. 122) and index.;
Includes bibliographical references (p. 115) and index.; A biography of the noted statesman and inventor, featuring excerpts from his letters, pamphlets, essays, scientific papers, and autobiography.;
Includes bibliographical references and index.; Ten biographies of American women inventors, including Madam C.J. Walker, Lillian Gilbreth, Beulah Henry, Elizabeth Lee Hazen, Rachel Fuller Brown, Katherine Blodgett, Gertrude B. Elion, Stephanie Louise Kwo
Explores the life of Alexander Graham Bell, the inventor of numerous devices, including the telephone.; Includes bibliographical references (p. [117]) and index.;