Includes bibliographical references and indexes.;
JK FICTION Num copies: 001.
Includes bibliographical references and indexA clarion call for far-reaching changes in the way marketers thinkand actbased on a damning critique of much of what passes for marketing and brandingtoday.Professional and scholarly
JK 821.8 Num copies: 001.
Originally published: 1997Includes index
Modules 1-2 Modules 3
Previous ed.: 1999
Castle Hendring.