Published in association with the Federal Trust.
Elizabeth meets her most eligible suitor yet: François, Duke of Alençon, the younger brother of the French king. A marriage will cement France's sought-for alliance with England. Despite the Puritans' rousing opposition in the country (of which her zealously anti-Catholic councillor Sir Francis Walsingham secretly approves), Elizabeth seems taken with the witty and flower-tongued François. A…
David Mitchell.
Includes bibliographical references and indexA clarion call for far-reaching changes in the way marketers thinkand actbased on a damning critique of much of what passes for marketing and brandingtoday.Professional and scholarly