Right side up: building brands in the age of the organized consumer |

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Right side up: building brands in the age of the organized consumer

Mitchell , Alan$h9 - Personal Name;

Includes bibliographical references and indexA clarion call for far-reaching changes in the way marketers thinkand actbased on a damning critique of much of what passes for marketing and brandingtoday.Professional and scholarly

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Series Title: -
Call Number: LEN 658.8 MIT
Publisher: : HarperCollins., 2000
Collation: xi, 340p 23cm caage of the organized consumer$b14Alan Mitchellsed
Language: English
ISBN/ISSN: 0002571528
Classification: 658.8
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