Text

Multichannel marketing :metrics and methods for on and offline success

---

Includes index.; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichann

---

Availability

Detail Information

Series Title

-

Call Number

LEN 658.872 ARI

Publisher

Indianapolis, Ind. : : Wiley Pub.,., 2008

Collation

xxiv, 288 p. : - ill. ; 24 cm.

Language

English

ISBN/ISSN

9780470239599

Classification

658.872

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Internet marketing.
Multilevel marketing.

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment