Text

Advertising and promotion :an integrated marketing communications perspective

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Includes bibliographical references (p. EN1-EN25) and index.;

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Availability

Detail Information

Series Title

McGraw-Hill/Irwin series in marketing

Call Number

LEN 659.1 BEL

Publisher

Boston : : McGraw-Hill,., 2004

Collation

xxvi, 779, [67] p. : - col. ill. ; 29 cm.

Language

English

ISBN/ISSN

9780072866148

Classification

659.1

Content Type

-

Media Type

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Carrier Type

-

Edition

6th ed.

Subject(s)

Advertising.
Sales promotion.
Communication in marketing.

Specific Detail Info

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Statement of Responsibility

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