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Attracting investors : a marketing approach to finding funds for your business

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Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.

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Detail Information

Series Title

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Call Number

LEN 658.15224 KOT

Publisher

Canada : John Wiley & Sons, New Jersey., 2004

Collation

xii, 246 p. ; 23 cm.

Language

English

ISBN/ISSN

9780471646563

Classification

658.15224

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Marketing
Inventors

Specific Detail Info

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Statement of Responsibility

Philip Kotler, Hermawan Kartajaya, S. David Young

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