Entrepreneurial marketing: dari profesionalisme ke kreativitas, kepemimpinan,…

Bapak pemasaran modern, Philip Kotler, memberikan wawasan baru tentang pemasaran dalam dunia yang selalu berubah. Pemasaran sudah terlalu profesional. Pemasaran membutuhkan lebih banyak kreativitas dan semangat entrepreneurial. Buku ini merupakan seruan keras kepada para pemasar untuk merengkuh strategi baru yang menarik, sesuai dengan dunia pasca-COVID.

Marketing 5.0 : teknologi untuk kemanusiaan

Edition

-

ISBN/ISSN

9786020663432

Collation

ix, 244 p. : ill. ; 23 cm

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LEN 658.8 KOT

Attracting investors : a marketing approach to finding funds for your business

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs …

Asian competitors : marketing for competitiveness in the age of digital consu…

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution. This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market,…

Marketing for competitiveness : Asia to the world! in the age of digital cons…

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology …

Marketing 4.0 : bergerak dari tradisional ke digital

Edition

-

ISBN/ISSN

9786020621173

Collation

xx, 171 p. : ill. ; 22 x 15 cm

Series Title

Bergerak dari Tradisional ke Digital

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LEN 658.8 KOT

Citizen 4.0: menjejakkan prinsip-prinsip pemasaran humanis di era digital

Edition

Cet. 2.

ISBN/ISSN

9786020379548

Collation

xxiv, 420 p. : ill. ; 21 cm.

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LEN 658.81 KAR

Wow service is care

Edition

-

ISBN/ISSN

9786020303574

Collation

xx, 175 p. ; 21 cm.

Series Title

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Call Number

LEN 658.812 KAR

MarkPlus on Strategy : 12 Tahun Perjalanan MarkPlus & Co Membangun Strategi P…

Edition

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ISBN/ISSN

9796866628

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LEN 658.8 KAR

Kompas 100 Corporate Marketing Cases

Edition

-

ISBN/ISSN

9789792246827

Collation

xvii., 393pg., ill., 23cm.

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Call Number

LEN 658.8009598 KAR

Hermawan Kartajaya on Positioning

Edition

-

ISBN/ISSN

9794333689

Collation

145p., ill., 21cHermawan Kartajayam.

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LEN 658.802 KAR

Hermawan Kartajaya on Segmentation

Edition

-

ISBN/ISSN

9794334170

Collation

215p., ill., 21cHermawan Kartajayam.

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LEN 658.802 KAR

Hermawan Kartajaya on Targeting

Edition

-

ISBN/ISSN

9794334324

Collation

207p., ill., 21cHermawan Kartajayam.

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-

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LEN 658.802 KAR

Hermawan Kartajaya on Selling

Edition

-

ISBN/ISSN

9794334340

Collation

203p., ill., 21cHermawan Kartajayam.

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-

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LEN 658.802 KAR

Herman Kartajaya on Marketing Mix

Edition

-

ISBN/ISSN

9794334162

Collation

230p., ill., 21cHermawan Kartajayam.

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LEN 658.802 KAR

Marketing Plus 2000 : Siasat Memenangkan Persaingan Global

Edition

-

ISBN/ISSN

9796550105

Collation

xviii, 539p., il Persaingan GlobalHermawan Kartajayal., 23cm.

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LEN 658.8 KAR

MarkPlus on Marketing The Second Generation : Model dan Pemikiran Generasi Ke…

The Next Marketing Strategy Thats Works Jackky Mussry, Michael Hermawan, Taufik, Yuswohady, Hasan, Paul Patty, SuryoSoekarno, and Alexander Mulya

Marketing in Venus

Edition

-

ISBN/ISSN

979220203X

Collation

xiv, 313p., ill.Hermawan Kartajaya, Yuswohady, Dewi Madyani, and Bembi Dwi Indrio, 23cm.

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-

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LEN 658.8 KAR

Syariah Marketing

Edition

-

ISBN/ISSN

979433426X

Collation

xxxiv, 228p., ilHermawan Kartajaya and Muhammad Syakir Sulal., 21cm.

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LEN 658.8 KAR

Winning the Mom Market in Indonesia

Edition

-

ISBN/ISSN

9792214445

Collation

xx, 199p., ill.,Hermawan Kartajaya, Yuswohady, 23cm. Mathida MF Christyar, and Waizly Darwin

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-

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LEN 658.835 KAR

Beyond Banking : Menguak Sukses BCA dalam Perbankan Konsumer di Indonesia

Edition

-

ISBN/ISSN

9792567747

Collation

ix, 256p.; phot.m Perbankan Konsumer di IndonesiaHermawan Kartajaya and Stephen Liestyo, 23cm.

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-

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LEN 332.109598 KAR

Metro Sexual in Venus : Pahami Perilakunya Bidik Hatinya Menangkan Pasarnya

Edition

-

ISBN/ISSN

9799849144

Collation

ix, 460p., ill.,ya Bidik Hatinya Menangkan PasarnyaHermawan Kartajaya 20cm.

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-

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LEN 305.31 KAR

Boosting Field Marketing Performance From Strategy to Execution

Meningkatkan penjualan dengan branding, service, dan field operations

Marketing Klasik Indonesia

Edition

-

ISBN/ISSN

9794334499

Collation

vi, 362p.; 24cm.Hermawan Kartajaya

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-

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LEN 658.8 KAR

Hermawan Kartajaya on Process

Edition

-

ISBN/ISSN

9794334316

Collation

227p., ill., 21cHermawan Kartajayam.

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-

Call Number

LEN 658.802 KAR