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Entrepreneurial marketing: dari profesionalisme ke kreativitas, kepemimpinan,…
Bapak pemasaran modern, Philip Kotler, memberikan wawasan baru tentang pemasaran dalam dunia yang selalu berubah. Pemasaran sudah terlalu profesional. Pemasaran membutuhkan lebih banyak kreativitas dan semangat entrepreneurial. Buku ini merupakan seruan keras kepada para pemasar untuk merengkuh strategi baru yang menarik, sesuai dengan dunia pasca-COVID.
- Edition
- -
- ISBN/ISSN
- 9786020677965
- Collation
- xviii, 365 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- LEN 658.81 KOT
Asian competitors : marketing for competitiveness in the age of digital consu…
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution. This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market,…
- Edition
- -
- ISBN/ISSN
- 9789813275997
- Collation
- xv, 307 p.; 23 cm.
- Series Title
- -
- Call Number
- LEN 658.872095 KOT
Marketing for competitiveness : Asia to the world! in the age of digital cons…
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology …
- Edition
- -
- ISBN/ISSN
- 9789813201958
- Collation
- 288p. ; 23 cm.
- Series Title
- -
- Call Number
- LEN 658.80095 KOT
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