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Marketing for competitiveness : Asia to the world! in the age of digital cons…
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology …
- Edition
- -
- ISBN/ISSN
- 9789813201958
- Collation
- 288p. ; 23 cm.
- Series Title
- -
- Call Number
- LEN 658.80095 KOT
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