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Found 2 from your keywords: author="Huan Hooi Den"
cover
Entrepreneurial marketing: dari profesionalisme ke kreativitas, kepemimpinan,…
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Kartajaya, HermawanKotler, PhilipMussry, JackyHuan, Hooi Den

Bapak pemasaran modern, Philip Kotler, memberikan wawasan baru tentang pemasaran dalam dunia yang selalu berubah. Pemasaran sudah terlalu profesional. Pemasaran membutuhkan lebih banyak kreativitas dan semangat entrepreneurial. Buku ini merupakan seruan keras kepada para pemasar untuk merengkuh strategi baru yang menarik, sesuai dengan dunia pasca-COVID.

Edition
-
ISBN/ISSN
9786020677965
Collation
xviii, 365 p. : ill. ; 23 cm.
Series Title
-
Call Number
LEN 658.81 KOT
cover
Marketing for competitiveness : Asia to the world! in the age of digital cons…
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Kartajaya, HermawanKotler, PhilipHuan Hooi DenVenkatesh, Sandhya

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology …

Edition
-
ISBN/ISSN
9789813201958
Collation
288p. ; 23 cm.
Series Title
-
Call Number
LEN 658.80095 KOT