Entrepreneurial marketing: dari profesionalisme ke kreativitas, kepemimpinan,…

Bapak pemasaran modern, Philip Kotler, memberikan wawasan baru tentang pemasaran dalam dunia yang selalu berubah. Pemasaran sudah terlalu profesional. Pemasaran membutuhkan lebih banyak kreativitas dan semangat entrepreneurial. Buku ini merupakan seruan keras kepada para pemasar untuk merengkuh strategi baru yang menarik, sesuai dengan dunia pasca-COVID.

Marketing 5.0 : teknologi untuk kemanusiaan

Edition

-

ISBN/ISSN

9786020663432

Collation

ix, 244 p. : ill. ; 23 cm

Series Title

-

Call Number

LEN 658.8 KOT

Attracting investors : a marketing approach to finding funds for your business

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs …

Asian competitors : marketing for competitiveness in the age of digital consu…

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution. This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market,…

Marketing for competitiveness : Asia to the world! in the age of digital cons…

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology …

Marketing 4.0 : bergerak dari tradisional ke digital

Edition

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ISBN/ISSN

9786020621173

Collation

xx, 171 p. : ill. ; 22 x 15 cm

Series Title

Bergerak dari Tradisional ke Digital

Call Number

LEN 658.8 KOT

Marketing management an Asian perspective

Edition

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ISBN/ISSN

9780131001350

Collation

771p, : ill; 26cm

Series Title

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Call Number

LEN 658.802 KOT

Social marketing :influencing behaviors for good

Prev. ed. entered under: Kotler, Philip.; Includes bibliographical references and indexes.;

Corporate Social Responsibility : Doing the Most Good for Your Companyand You…

Edition

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ISBN/ISSN

0471476110

Collation

x, 307p.: ill.; the Most Good for Your Companyand Your CausePhilip Kotler and Nancy Lee 24cm.

Series Title

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Call Number

LEN 658.408 KOT