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Found 6 from your keywords: subject="Internet marketing"
cover
The digital marketing handbook : deliver powerful digital campaigns
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Kingsnorth, Simon

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, i…

Edition
-
ISBN/ISSN
9781398603394
Collation
x, 274 pages : illustrations ; 24 cm
Series Title
-
Call Number
LEN 658.872 KIN
cover
Asian competitors : marketing for competitiveness in the age of digital consu…
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Kartajaya, HermawanKotler, Philip.Hooi, Den Huan

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution. This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market,…

Edition
-
ISBN/ISSN
9789813275997
Collation
xv, 307 p.; 23 cm.
Series Title
-
Call Number
LEN 658.872095 KOT
cover
Marketing for competitiveness : Asia to the world! in the age of digital cons…
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Kartajaya, HermawanKotler, PhilipHuan Hooi DenVenkatesh, Sandhya

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology …

Edition
-
ISBN/ISSN
9789813201958
Collation
288p. ; 23 cm.
Series Title
-
Call Number
LEN 658.80095 KOT
cover
E-marketing :applications of information technology and the internet within m…
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Molenaar, Cor.

Includes bibliographical references and index.;

Edition
-
ISBN/ISSN
0203805607 (ebk.)
Collation
xviii, 234 p. : - ill. ; 24 cm
Series Title
-
Call Number
658.8172 MOL
cover
Brand media strategy :integrated communications planning in the digital era
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Young, Antony,

"From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the

Edition
1st ed.
ISBN/ISSN
0230104746 (hardback
Collation
xii, 239 p. : - ill. ; 24 cm
Series Title
-
Call Number
LEN 658.8 YOU
cover
Multichannel marketing :metrics and methods for on and offline success
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Arikan, Akin,

Includes index.; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichann

Edition
-
ISBN/ISSN
9780470239599
Collation
xxiv, 288 p. : - ill. ; 24 cm.
Series Title
-
Call Number
LEN 658.872 ARI