Tailoring global brand for the local audience

Edition

-

ISBN/ISSN

9786236655856

Collation

-

Series Title

-

Call Number

LEN 658.827 AYU

Entrepreneurial marketing: dari profesionalisme ke kreativitas, kepemimpinan,…

Bapak pemasaran modern, Philip Kotler, memberikan wawasan baru tentang pemasaran dalam dunia yang selalu berubah. Pemasaran sudah terlalu profesional. Pemasaran membutuhkan lebih banyak kreativitas dan semangat entrepreneurial. Buku ini merupakan seruan keras kepada para pemasar untuk merengkuh strategi baru yang menarik, sesuai dengan dunia pasca-COVID.

Memajukan pariwisata untuk pengembangan ekonomi nasional dan daerah

Indonesia memiliki potensi besar dalam pariwisata dengan obyek yang tersebar di seluruh nusantara. selain pengeluaran dari wisman, aktivitas pariwisata yang dilaksanakan oleh wisatawan nusantara (wisnus) juga memutar ekonomi daerah. Untuk itu, pemerintah daerah (Pemda) perlu ambil inisiatif mengajak pemangku kepentingan swasta dan masyarakat untuk turut serta mengembangkannya. Suatu destinasi w…

The digital marketing handbook : deliver powerful digital campaigns

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, i…

Instagram marketing untuk pemula

Edition

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ISBN/ISSN

9786230016974

Collation

x, 150 p. ill.; 21 cm

Series Title

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Call Number

LEN 658.84 HEL

Mobile marketing

Edition

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ISBN/ISSN

9786234540109

Collation

xii, 222 p.: ill,; 26 cm.

Series Title

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Call Number

LEN 658.84 DIR

Manajemen e-commerce

Edition

-

ISBN/ISSN

9786026232687

Collation

viii, 336 p, : ill ; 24 cm.

Series Title

-

Call Number

LEN 658.84 MAK

Journal of marketing volume 84 number 5 september 2020

Edition

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ISBN/ISSN

00222429

Collation

167p ; 27cm.

Series Title

-

Call Number

JOU 658.8 JOU

Consumer behaviour in Asia

Edition

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ISBN/ISSN

9780333922590

Collation

xii, 275p, ; 24 cm

Series Title

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Call Number

LEN 658.8342095 HEL

Attracting investors : a marketing approach to finding funds for your business

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs …

Asian competitors : marketing for competitiveness in the age of digital consu…

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution. This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market,…

Marketing for competitiveness : Asia to the world! in the age of digital cons…

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology …

Entrepreneurial marketing

Buku ini membahas mengenai pemasaran entrepreneurial diawali dengan pengenalan konsep entrepreneurship, entrepreneurial marketing, dan karakteristik bisnis entrepreneurial. Dilanjutkan dengan penjelasan mengenai penetapan segmentasi pasar dan target pasar untuk bisnis entrepreneurial, diikuti penjelasan mengenai strategi positioning yang efektif untuk bisnis entrepreneurial. Perencanaan produk,…

This is marketing : anda tidak akan terlihat sebelum anda belajar melihat

Edition

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ISBN/ISSN

9786020636849

Collation

xviii, 250 p.; 23 cm.

Series Title

-

Call Number

LEN 658.8 GOD

E-marketing :applications of information technology and the internet within m…

Includes bibliographical references and index.;

Digital marketing concept

Edition

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ISBN/ISSN

9786020618319

Collation

xx, 134 p, : ill ; 20 cm.

Series Title

-

Call Number

LEN 658.84 MUL

Marketing 4.0 : bergerak dari tradisional ke digital

Edition

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ISBN/ISSN

9786020621173

Collation

xx, 171 p. : ill. ; 22 x 15 cm

Series Title

Bergerak dari Tradisional ke Digital

Call Number

LEN 658.8 KOT

Brand media strategy :integrated communications planning in the digital era

"From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the

Marketing management :a value-creation process

Includes index.;

Social marketing :influencing behaviors for good

Prev. ed. entered under: Kotler, Philip.; Includes bibliographical references and indexes.;

Marketing management and communications in the public sector

Formerly CIP.; Uk; Includes bibliographical references and index.; Public management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts in marketing -- Marketing information -- Marketing strat

Marketing management :knowledge and skills

Includes bibliographical references (p. 853-860) and index.;

Advertising and promotion :an integrated marketing communications perspective

Includes bibliographical references (p. EN1-EN25) and index.;

Multichannel marketing :metrics and methods for on and offline success

Includes index.; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichann

Contemporary Issues In Marketing

Edition

-

ISBN/ISSN

0333677749

Collation

xi: 227p: ill; 25cm

Series Title

-

Call Number

LEN 658.8 EVA